Bookmaker Betway, which belongs to the Super Group, recently reported that it is taking new steps to strengthen its presence in the British gaming and betting market. According to the sportsbook brand's informational text, Betway has chosen to change its payment method for UK customers, by entering into an agreement with global transaction provider Trustly.
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Therefore, this new deal from Betway will make the Super Group bookmaker more prominent in UK payment pathways, as Trustly's open banking product could further fuel movement at Betway. In addition, it is important to note that Trustly is already known by the betting public, as it is also on the side of Flutter Entertainment and Entain.
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Betway Marketing and Operations Director Paul Adkins took the opportunity to comment: “We’re very excited to have added Trustly to our bank of payment methods for Betway in the UK.”
In addition, Adkins commented on the situation of open banking being so popular in the UK, and said: “As open banking is becoming more popular in this country, we wanted to find a partner whose banking solutions offered our customers a seamless experience, which is important for us as one of the UK’s leading operators.”
Then Adkins took the opportunity to add in his speech about updates to Betway's payment methods. In a commentary, the Director of Marketing and Operations noted: “Staying up to date with the latest payment methods is vital to our UK business, and we look forward to working closely with Trustly with the sole aim of achieving the best open banking experience for our customers.”
Meanwhile, Trustly Vice President of Gaming Vasilije Lekovic went public with his comments on the new deal with Betway. In his speech, the vice president said: “Betway is one of the leading sports betting brands in the UK that continues introducing innovative solutions and services to its offering and we’re certain that our product will add a lot of value to their loyal customer base in this market.”
Furthermore, Lekovic added: “We are very pleased to extend our longtime partnership with Betway to the UK market as well.”
Finally, the Vice President of Gaming at Trustly concluded by saying: “The shift from traditional payment solutions, such as cards, towards account-to-account payments in the UK started last year and continues to accelerate, and we expect that user adoption rates will continue to grow. Trustly is in a great position to lead this growth, offering a frictionless payment experience that allows users to deposit directly from their mobile banking app using biometric verification, as well as an unparalleled reconciliation, reporting and risk management platform that will help our gaming merchants lower their operational costs.”
Betway
As part of the Super Group, Betway is a digital sports betting company that guarantees entertainment in the sports betting and gaming market. Betway is one of the main leaders in the sports betting market.
The company has several brands in the field of online gambling and betting. In this way, Betway can also present itself as: Betway Casino, Betway Vegas, Betway Sportsbook, Betway Poker and Betway Bingo.
In its operations, Betway has licenses to operate in countries such as: Italy, Denmark, Sweden, Mexico, Spain, Belgium, Germany, South Africa, Ireland, United Kingdom and Malta.
Betway's headquarters are located in two main locations, Malta and Guernsey, but the company has other branches in the Isle of Man, London and Cape Town.
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