Bookmaker, Bet365, renewed partnership for the use of tools provided by GIG.
Bet365 maintained the partnership with the Gaming Innovation Group (GIG), and will continue to use the services provided by the partnership, such as GiG Comply, a self-service marketing assessment tool. This tool makes a study through the web pages, checking various contents, in addition to iGaming codewords, regulatory requirements, links, etc.
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With this GiG tool, bet365 will continue to create checks that cover specific legislation in the market, as well as advertising standards, thus ensuring control of your marketing and affiliates, in addition to the requirements for responsible gambling.
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“We are very happy and proud to maintain a partnership with bet365, one of the leaders in its market. It is an honor to continue this relationship. We look forward to continuing to support them with their marketing compliance efforts and in creating a safer, responsible gaming environment together.” - said Jonas Warrer, Managing Director of GiG Media.
One of the bookmakers' spokesmen added: “We look forward to another successful year working with GiG Comply. The versatility of the tool means that we can effectively adapt to the ever-changing regulatory landscape ensuring we maintain a highly compliant affiliate programme.”
The Gaming Innovation Group offers iGaming software services, in addition to being a media partner for companies and operators in the gaming industry. The group has had a very significant expansion in recent years, increasing its range of services and tools.
Bet365, on the other hand, is an online betting company that offers sports betting options, casinos, poker and bingo, with operations worldwide. There are almost twenty million customers, spread over almost 200 nations, and its headquarters are in the United Kingdom.
